Activity Stream x Google Analytics 4 Integration Guide
Activity Stream can integrate with your GA4 if you track purchase events with transaction IDs. We will then import these purchase events and match the transaction IDs to Order IDs from your ticketing data.
Check you are tracking purchase events with transaction IDs
- Go to the GA4 Query Explorer and log in with a Google Account that can access your GA4 Property.
- Select your GA4 account and property
- Select the metrics “activeUsers” and the dimensions “date”, “eventName” and “transactionId”
- Create a filter on “eventName” is “purchase”
- Click “MAKE REQUEST” to run the query
If your GA4 is set up as needed, the query will return a table of purchase events with their transaction IDs and dates:
Please look through some transaction IDs and make sure they are in the same format as the Order IDs from your ticketing system.
Provide Activity Stream access to your GA4 property
Next, please add gasa@activitystream.com as a user to your GA4 account with access to your GA4 property.
Once you have done this, inform the Client Success team and we will authorise our system to start ingesting your GA4 data.