You've been spending time creating your newsletter, it looks really neat! And now the moment of truth:
Hitting the send button! But what's the best time for this?
Research shows the optimal time to send a campaign in order to achieve a high open rate is around 10am. And the favourite days are Tuesday, Wednesday and Thursday.
This is what works best for the majority. Are your readers the majority? Only one way to find out and you know it 😎: test, test, test!
We recommend having a plan and trying some a/b testing. A/b testing (aka split testing), is a randomised experiment that involves two or more variants.
For example, you can send the next newsletter at 10am for half your audience and at 3pm for the other half.
If you send the newsletters through our platform it's easy to check the results:
1. Access Email Campaign Overview
2. Compare the campaigns by checking the higher open rate
And next time you can dig even deeper. For example, imagine you found out the best time for you to send is at 10 am. The upcoming newsletter can be sent to half your audience at 10am Tuesday and at 10am Wednesday to the other half. And once you find the perfect schedule, stick to it! 🙌
Are you unavailable to hit send at the perfect time? Just schedule the campaign. 📅
Try it out, we want to see those open rates going up! ⬆️