In this section we will show you how to send an automated email
If you are already sending texts to customers then it does not cost you any more to send one or two emails, per show, alongside this through crowdEngage. So it makes sense to use the email tool to keep in touch with your customers and give them all the information they may need.
You can open a new email flow template by creating a flow and clicking “add step”
You can choose which customers you would like to send this to. There is the flexibility to include/exclude customers with certain ticket types or other criteria
You can also choose when you would like to send out your text, in relation to the start time of your performance.
When you click on “new email template” it will look like this. You can see that your tools are all along the left hand side and in the bottom right you can change the view to see how your email would appear on a laptop or a phone.
You can then drag and drop your tools (headings, images, text boxes etc). over to the right hand side where you can then move them around and edit them. The tools with green stars have AI so you can create unique text and images instantly.
You can see below that when you drag a heading, for example, you can hit “merge tags”. From here you can import the same information you would in a text flow to pull in the performance details from your ticketing system. This means you can send the same message to various customers and it can automatically populate the show title, start time etc.
Remember that you can link the mobile ticket to your email using the tag - {{ your_visit_url }}
Once you’ve created the body of your email you can change the background and text to match your branding. There are stock images that you can use or you can upload your own promotional images, logos etc.
Remember to change the width to around 600 0r 650 as this will look better on a laptop and is standard for email templates.
If you want to save a “block” so that you can use it in the future. Just click on the background and you will see the save icon. If you also use Activity Stream then we will link this, so you can save blocks and use them between both platforms easily.
Once you have completed your email and you are happy with it, You can add your flow to an event by going to the event page, selecting the event you want to amend and hitting the edit button.
You can filter the events by start-time if, for example, you only wanted to select the matinee performances. All the instances selected with a tick will be included. You can click on the boxes to untick if you want to change this. After you have done this step, you are all set up to send the message to your customers!
If you need any further help you can get in touch with us at support@crowdengage.com