So you sent out a newsletter and you left the Reply to field empty or wrote ''NoReply''. You're not alone, this is very common but unfortunately, we are here to tell you that there are a handful of good reasons not to do this.
Let's look at the main ones:
🙈 Not GDPR compliant.
🙉 Negative impact on deliverability
🙊 Hinders any two-way communication - which you want!
1. Not compliant
As a rule, customers must be able to request information about the data a company has collected from them according to GDPR laws. So when John goes to reply to your email, but they all have a ''no reply'' email address, then if John is sour enough, they might start something that gets very timely for you. Not that it is against the law, but it is not GDPR compliant. This means no court cases will be held over this, but do you really want to spend time reading someone's lengthy email on this subject?
2. Save the deliverability!
Email deliverability is probably an issue that is always in focus, and if it isn't sure as rain it should be (saying this in Copenhagen works even better!)
Many systems and their spam filters are designed to look for clues, and having noreply email is part of these clues. Stuck in spam means that they didn't get to see that nifty email title you came up with... 😞
3. Relationship building with two-way communication
Especially in this industry, having a relationship with your customers is a must. But that can only happen if we allow them to write us! They might be the key to your next big idea! 💡
We are not sending you should start spending 6 hours a day answering all your customers' replies.
(click on the image for the joke!)
But there are ways to go about this. For example, based on the inquiries, you can set up a proper autoreply that answers most questions and gives a number to your box office. 📞 Another way to have a good grasp over these, is to use a helpdesk-type software like Zendesk to aggregate these better to make sure they don't get lost in the void.