You spent hours on your email layout and it payed off! Engagement is through the roof!
But after a few months it started to decrease. 😱 Let me assure you, you're not alone and this is more common than you think.
When we tend to get too familiar with a specific design it doesn't spark the same interest. If this is happening it's time to recapture subscribers’ interest!
📱 Mobile Layout:
We're always too busy. This means there's a high change your recipients might be opening your email on the phone. Make sure you check how it looks on mobile and make the necessary arrangements to make it look good.
😎 Pro Tip: with our email tool you can hide components from the mobile view only:
Optimise your images:
Images that are too large can slow down your email loading time and images that are too small can look blurry, pixelated, or distorted on high-resolution screens. What to do then?
To optimise your images, you need to consider the following factors: size, format, resolution, and compression. You should use images that are not larger than the maximum width of your email (usually around 600 pixels). You should also use web-friendly formats, such as JPEG, PNG, or GIF, and compress your images to reduce their file size without compromising their quality.
Let's just face it, we're in a hurry, we don't want to be waiting for this to load! ⬇️
Single Column versus Two Column:
Single column simplifies the browsing experience by streamlining the info into one continuous flow from top to bottom, just like our natural reading pattern. Email layouts with a double column design distribute information across two columns on a page. It’s a great option for image / information-heavy content or when you’re covering multiple topics.
They're both great, apply them accordingly and switch between them!
Don't forget to test:
Make sure you send an email to yourself to make sure it looks amazing! Yoursubscribers deserve nothing but the very best!
Don't make it content heavy:
Focus on a clear message that you want to get across and stick with it. Try to summarise it as best you can but with all the important information. We know it's hard. But if you use our email tool can help you:
And as we want to follow our own tips, this is enough content for the day. More tips next month, so stay tuned!