High-value customers are more than just frequent visitors—they are ambassadors for your venue, your most dedicated supporters, and the patrons most likely to spread the word about their positive experiences. When these customers feel "seen" and appreciated, they're more likely to return, bringing their friends and family along.
The Challenge: Limited Time, Too Much Data
For most venues, determining customer value involves analyzing ticket sales, past attendance, donations and spending data—something that requires time and resources. This often means that, while the guest relations teams would love to give special attention to key customers, it's simply not practical.
Introducing Our Latest Enhancement: Customer Value at a Glance
By navigating to the Event Overview, teams with access to Activity Stream have always been able to quickly view essential details about upcoming audiences.
Now, teams can sort attendees to those events by lifetime value (powered by historical data, including ticket purchases, membership status, concessions spending, and more), effectively prioritizing surprise-and-delight treatment to those for whom it can have the greatest impact. Simply click the arrow next to the Lifetime Value column to change the sort and see the customers with the largest spend who are coming to a particular event.
Conclusion:
At its core, live entertainment is about creating memorable experiences. By ensuring your most valuable patrons feel appreciated, you're not only enhancing their individual experience but also investing in the long-term success of your venue. With this enhancement to our already great tools, providing this level of service has never been easier or more efficient.
Ready to give your high-value customers the experience they deserve? Try our latest enhancement today and see the difference it can make for your venue. And, as always, feel free to reach out to support@activitystream.com with your questions!