In the world of digital marketing, you need data to prove the effectiveness of your campaigns, identify what needs to be improved, and understand your buyers and purchasing trends.
UTM tags allow for tracking of a set of parameters which are important for your digital marketing process. This data teaches you more about exactly where your traffic comes from. This includes platforms, and campaigns and content that influence buyers to click and purchase tickets. UTMs help you clearly point out your key performing channels and campaigns. It also lays bare which of your campaigns are not hitting the mark.
UTM tags can be used to tell if a visitor has clicked on a specific campaign, banner, button, call to action or got to your site through your newsletter or social media posts. This allows you to understand exactly how successful each of these approaches is in getting people to your website to buy tickets – saving you time and money so you can focus on what works. enabling you to use your time wisely on what works.