1. URL Generator
On Activity Stream, you can create a UTM tag URL using our URL Generator, which you can find under Tools. In this form, fill in the parameters you want to track (as you can see, only Event URL and Campaign name are compulsory fields), like in the example below. Once you are done, simply copy the UTM url at the bottom of the form and use that link for your campaign. Note: you can also use other UTM URL builders, such as Google Analytics' Campaign URL Builder.
2. Campaign Builder
In the Campaign builder, we have added a URL generator to use as you are building your email. You can find it on the right hand side of your screen on the Step 3. Design page.
To build a URL with it, fill in the event URL, and the term (optional). The form autofills the tags for Campaign, Source and Medium from the email setup. From there, copy the link that appears and use that when you are hyperlinking to your page on the email campaign you are building.