UTM tags are tracked on the dashboard Sales Channels and on individual Event View pages.
Sales Channels
Sales Channels gives you an overview of where people came from when they bought tickets and which marketing campaigns, newsletters, organic posts, event pages or landing pages have made an impact on your ticket sales. Uniquely, on this dashboard, you will be able to compare your campaigns with the rest of the data points and see for example percentage of first-time buyers, the avg. ticket prices and the lead times for each sales channel. This gives you the opportunity to understand your campaigns on a whole new level.
For example, you will be able to see whether your Facebook campaigns have a significantly lower lead time than your newsletter; or whether your loyal customers are clicking in through Instagram posts or rather through your Spotify banner.
Just as every other dashboard, elements can be filtered down on Sales Channels to answer all granular questions you might have. For example, do you want to know how many First Time Buyers came from facebook? What about how many what Event Categories were purchased from one specific email newsletter? To explore these kind of questions, click on elements (campaigns, referrers, events, tags, etc.) on the dashboard to filter them down and dive deeper into the specific data for your filter.
Event / Instance Overview
In a specific Event Overview page, you will be able to track specific campaign and referrer data for the tickets sold for that event. This will allow you to get specific data for buyers of that event.
