This is a great way to send pre or post event information and announcements. To get the ticket buyers for the event you have in mind, first you need to find it on the platform.
If this is for club members, VIPs, or anything the like, select that group, otherwise, the process is incredibly simple.
Click Export in the upper right corner
If you need to export a CSV file, click Custom CSV, otherwise click on Create a campaign for this segment which will take you to the email builder with the entire group of ticket buyers as the recipient list.
If this is for club members, VIPs, or anything the like, select that group, otherwise, the process is incredibly simple.
Click Export in the upper right corner
If you need to export a CSV file, click Custom CSV, otherwise click on Create a campaign for this segment which will take you to the email builder with the entire group of ticket buyers as the recipient list.
Past buyers for a specific category
When you need all your music lovers in the last 5 years to get information about the next big show/concert then there are two easy ways to get this group from Activity Stream
You could start from the Segment Builder and use the template called ''All category buyers for a specific time period''. You can access the segment builder by opening the dashboard from the upper right corner.
You could start from the Segment Builder and use the template called ''All category buyers for a specific time period''. You can access the segment builder by opening the dashboard from the upper right corner.
A more visual example of this would be to use the Customer Overview dashboard.
At the bottom of this page, you can find Event Category and Sub-category. Selecting one (or many) will narrow down your selection to everyone who bought tickets in that category in your selected time period.
If needed you could still narrow down your selection by lead-time, our tags, location, or anything else that is relevant. Otherwise, click Export in the upper right corner and start sending this group an email! If you need to export a CSV file, click Custom CSV, otherwise click on Create a campaign for this segment which will take you to the email builder with the entire group of ticket buyers as the recipient list.
Find a Look-a-Like/Similar audience
There are of course various ways to start a Similar Audience segment, but one way would be to use our Segment Builder. From there, select some events in a genre that you are most interested in and narrow them down to the loyal customers from the ticket buyers.
A good template for this would be the 'Customers who have valid tickets to specific events.
Now use the search bar to find some events that seem most relevant. After clicking next, you can narrow down your selection by our customer tags, or location (among other things). After clicking next again, you can download a hashed CSV for Google or Facebook so it is ready to be set up for a Look-a-Like campaign. These are three ways you could build a segment for your next campaign. Try them out and see what works best for your workflow.