When creating email campaigns for buyers of a specific event, we use the segment builder tool that is located on the left-hand side drop-down menu under ‘tools.’
Once you are inside this tool, you will find access to the link ’Customers who have bought tickets for a specific event(s).’
Search for the name of the event you are targeting.
You can select as many events as you like, or specify your search by a certain date.
Once completed, click on the Next green button displayed at the bottom.
From here, you will be entering the demographic of customers who have completed a purchase to the given event, and can further segment this into other demographics which you wish to target.