You are building your email and it's getting perfect! You're halfway through and realise it would be a great personalisation to have that one image or piece of text showing to women only and another to men only...
You can either turn a blind eye and send your two images and text to both men and women (which is not ideal, doesn't really scream that this email was made for that client), or you can use our conditional blocks!
What are Conditional Blocks?
Conditional blocks are pieces of text or images that only show if the condition is met. For example, you have an upcoming event and you sell t-shirts, you can set that the image for the female t-shirt shows to women only and the male t-shirt shows to men only... and you won't lose time⏳creating more than one email for it!
Let's see how it works in practical terms:
You have these two t-shirts you are advertising in your email. The left one is targeted at women and the right one for men.
In order to show the first image and first button to women only, you just need to click on them and select the display condition.
After this, you only need to do the same for the second image and second button.
And vois la 🙌 men and women will receive the same email but they'll only see the merchandise made for them!
We hope you explore this feature and please let us know if you have any questions.