Address your customers by name, including the performance start time, and more.
You can insert data from the customer, event, instance, or order into each message. This is really handy as it means that the same message template can be used for multiple events, and personalized for each customer.
Embedding a merge field
Double curly brackets surround the name of merge fields. For example, the following template:
Hello {{ customer.first_name }}!Would (for a customer called John) result in a message that said:
Hello John!
You can find the full list of available merge fields in this section of the documentation.