Merge tags are very important when it comes to email engagement. One way to engage more with your audience, once you have segmented it, is also personalise the email.
Do you want to give your emails that nice touch of having a message designed just for the person that received it? Then Merge Tags could just be what you're looking for!
What are Merge Tags?
Merge tags are placeholders/variables to represent contact data stored in the Activity Stream database or in your CSV file (if you uploaded a CSV file).
What Merge Tags can I use with Activity Stream?
If you export a segment directly from the Activity Stream platform, these are the main Merge Tags you will find in the TEXT section:
You would need just to click on the merge tags you would like to include, and once the email is created, the merge tags will customise it pulling the information (such as First Name, Last Name, Country...) of the email the campaign is sent out to.
You can't see all these Merge Tags?
These are the main merge tags we are able to pull from the Activity Stream database, and if you don't have all of them it is likely your ticketing platform does not provide us with the missing information.
Another reason why you are not seeing that many merge tags could be that you uploaded a CSV file that does not contain the information.
If you would like to upload an external CSV file, and would like to customise the email with First Name and Last Name, make sure you have the column firstName and lastName near the email column in your CSV.
Now let's getting higher engagements with these Merge Tags, login on your account and try it out! If you have any questions please feel free to email us at firstname.lastname@example.org.