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  • What Are UTM Tags
    A UTM is an addition to a URL that returns detailed information about which of your links are being clicked and where. These tags are URL trackers of where traffic is coming from based on parameters. By using UTM tagging in your campaigns, you can easily identify how specific campaigns, ads, or c...
  • Why Use UTM Tags?
    In the world of digital marketing, you need data to prove the effectiveness of your campaigns, identify what needs to be improved, and understand your buyers and purchasing trends.   UTM tags allow for tracking of a set of parameters which are important for your digital marketing process. Th...
  • How to Create UTM Tags on Activity Stream
    1. URL Generator On Activity Stream, you can create a UTM tag URL using our URL Generator, which you can find under Tools. In this form, fill in the parameters you want to track (as you can see, only Event URL and Campaign name are compulsory fields), like in the example below. Once you are done,...
  • What Are the 5 UTM Parameters?
    CAMPAIGN: utm_campaign identifies the specific campaign. This is the unique identifier for a campaign.   SOURCE: utm_source identifies the source of your traffic. Some examples are Facebook, Instagram, websites, search engines and newsletters.   MEDIUM: utm_medium identifies the me...
  • How to Track UTM Tags on Activity Stream
    UTM tags are tracked on the dashboard Sales Channels and on individual Event View pages.   Sales Channels   Sales Channels gives you an overview of where people came from when they bought tickets and which marketing campaigns, newsletters, organic posts, event pages or landing pages have made ...
  • UTM Best Practices
    Stay consistent to naming to avoid bad data: Stay consistent with your naming to ensure reporting uniformity. If you use facebook as a source in one campaign, don’t use Facebook, FaceBook, FB, fb, fbook, or any other variant in other campaigns. This will only dilute your data and create differe...
  • FAQs and Troubleshooting
    How do I get my Google Analytics data into Activity Stream?   This is a process that needs to be done on your end, which involves giving us access to your Google Analytics account. To get this set up, write us at support@activitystream.com and we can send you detailed instructions on how to d...