Search

📬 Activate your communications: Campaigns

Now that you understand the data you're working with and you've identified your audience, it's time to activate them with communications. Create and send email campaigns, automations, templates and more with our built-in communications playform.

  • Email Layout Tips for Maximum Engagement
    You spent hours on your email layout and it paid off! Engagement is through the roof!But after a few months it started to decrease. 😱 Let me assure you, you're not alone and this is more common than you think.When we tend to get too familiar with a specific design it doesn't spark the same intere...
  • 13 Tips to Master the Preference Center
    You already went through of the general idea of our Preference Center. You're feeling inspired and want to get down to business! But this is brand new, you don't want to mess anything up and want to know more. Then this guide is for you!First things first, you can find the Preference Center under...
  • Beyond the Unsubscribe Button: Why the Preference Center Matters
    Do you want to increase the relevance of your communication? Do you want to reduce your unsubscribes? To create specific lists that subscribers can sign up to?  Our Preference Center does that... And more! You can find the Preference Center in the Tools section by selecting Opt-in Management. Our...
  • The end of NoReply emails
    So you sent out a newsletter and you left the Reply to field empty or wrote ''NoReply''. You're not alone, this is very common but unfortunately, we are here to tell you that there are a handful of good reasons not to do this.   Let's look at the main ones: 🙈 Not GDPR compliant.  🙉 Negative impac...
  • Don't Miss Any Email Details with the Audit Tool
    Are you scared to press the Send button when the time comes to send an email? Do you feel the need to review the email multiple times, fearful you may have overlooked something? Don't worry anymore, our Audit Tool is here to help!   Our Audit Tool is designed to ensure that all emails are accurat...
  • Give Your Emails a Boost with AI Technology
    🤖 Artificial intelligence (AI) has revolutionised the way we communicate through email. By leveraging AI technology, you can now easily make your emails more effective and engaging. The possibilities are endless! Which is great, but where to start? 😵‍💫 We have added a few AI tools on our email bu...
  • Basics: GDPR Anonymizer
    Please note that this tool will permanently and irreversibly alter customer data and should only be used for formal GDPR requests. To manage opt-in status, please use the Opt-in Management Tool.   The GDPR Anonymizer is a simple, yet powerful tool. It will allow you to irreversibly alter personal...
  • Guide: Using content blocks in your campaigns
    The Email Builder tool comes fully loaded with different types of content you can include in your email campaigns. In this article, we’ll do a deep dive into each piece of content, how you can use them, and some tips and tricks! Jump To: Heading • Text • Images • Button • Divider • HTML • Menu • ...
  • How to get a list of all recent opt-ins
    Segmenting emails and not blasting to the whole newsletter list is something we are so passionate about, that it is one of the grounding reasons Activity Stream has an email tool. But sometimes you would like to add a little extra to only one-topic signups. Namely, the recent opt-ins.   You can d...
  • Basics: List Viewer (Opt-in Management)
    With our List Viewer, you can search customers by marketing permission, update them directly on each customer, and even download lists of subscribers with specific marketing permissions. In this article we will focus on how to find a specific customer and update their permissions.  We wanted to m...
  • Basics: Automations
    Would you like to communicate with all your new subscribers, but it takes too much of your time? Then Activity Stream can help you set up an automation for it. So it is time to set it up, and then just sit back and relax! Are you ready to start?First, you need to access the Automations dashboard....
  • 3 Reasons to Automate your Welcome to new subscriber emails
      If you are using our email tool, then you will find a subheading called 'Automations' in your 'Tools' section. In this article, we will discuss the first two automations that were launched, sending automated emails to new subscribers and unsubscribers. With this feature, you can automate your w...
  • Three Simple Steps to Cookie-Free Personalisation
    Do you know those pop-up buttons that come up when you go into a new website asking to track your cookies (third party data)? Yes, these ones. Boring, but super useful: they are like Big Brother and see everything that you do (if you click accept). Cookie tracking is perfect to get to know users...
  • Uncover the Optimal Moment for Sending Your Emails
    You've been spending time creating your newsletter, it looks really neat! And now the moment of truth:Hitting the send button! But what's the best time for this? Research shows the optimal time to send a campaign in order to achieve a high open rate is around 10am. And the favourite days are Tues...
  • How to Add Opt-ins and Opt-outs Fast
    Do you have new Opt-ins and Opt-outs that you need to get into your mailing list? No power tools required, our Opt-in tool is what you need!    When we first start using new tools it can be tricky, but they sure help get the job done a lot faster.    Here's how to use our Opt-in tool:   1. Start...
  • How to Personalize an Email with Merge Tags
    Merge tags are very important when it comes to email engagement. One way to engage more with your audience, once you have segmented it, is also personalise the email. Do you want to give your emails that nice touch of having a message designed just for the person that received it? Then Merge Tags...
  • How to Use Conditional Blocks to Email Different Targets
    You are building your email and it's getting perfect! You're halfway through and realise it would be a great personalisation to have that one image or piece of text showing to women only and another to men only... You can either turn a blind eye and send your two images and text to both men and w...
  • Emails Under Four Minutes

  • Maximise Your Event Promotion: Get the Timing Right
    In various dashboards and views, you will see what we call Lead Time - the number of days the purchase happens before the event takes place. 📅   Analysis of lead time patterns can be highly valuable as it may reveal insights into when to best push sales and campaigns, the right time to have prom...
  • Creating Your First Template
    To be able to quickly set up email campaigns, it is a great idea to set up all the possible template types that you will have. In Activity Stream your templates are called Campaign Types.   You can create a new type on the Campaign Setup page. To create a type, add its title and press 'Save...
  • Designing, Blocks, Fonts and Colors
    We will not focus on the basic functions of how to build your email, but rather on what differentiates us from for example Mailchimp or Force24.   Time to design your email 💌   Like many other email builders, ours is based on drag-and-drop functionality, where you add the relevant sections int...
  • Mobile View and Hiding Components
    When you sent a campaign, you want to make sure to have it displayed the best way possible on the different devices. Sometimes what looks nice on Desktop, could appear scattered if visualised on Mobile. In order to prevent it, Activity Stream has the option to hide blocks on desktop or mobile.  ...
  • Deliverability: Make Sure Your Emails Don't Go to Spam
    Picture this:📩 You're sending an email campaign. You’ve crafted the perfect text, spent hours on a beautiful design, and you’ve sent multiple test emails to ensure the email is perfect ⭐️.But then, your email does not even make it to your customers’ inboxes 😰! Deliverability Deliverability r...
  • Update a Campaign Type
    If you want to make some changes to one or more campaign types you already built, here is the article you are looking for! If you want to know how to create a campaign type from scratch, please check this page.      Update the fields in Campaign Setup If you want to update one or more fields for...