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👥 Identify your audience: Segmentation

Once you've had a look at the sales data, it's time to get into the people behind the numbers - who is your audience, where are they coming from, and how do they behave. With segmentation, you can plan out people-first marketing strategies that help make sure that the right message is delivered to the right customer.

  • Creating segments from the Segment Mixer
    While the Customer Overview is a great way to create segments, the Segment Mixer offers even more possible combinations, exclusions, and options for your segments! To access the Segment Mixer, hover your cursor over the “Tools”  icon in the left-hand navigation bar and select “Segment Mixer” Pro-...
  • Understanding Segments
    The most valuable asset you have in marketing and communications is your customers information - their PII (personal identifying information, like their name and contact information), demographics (where they live), buying patterns, and more.   Since this information is so important, we thought ...
  • Creating Segments from the Customer Overview
    The Customer Overview is a great tool for learning about your customers buying patterns, demographics, and information. But did you know it’s also a powerful engine for creating marketing segments?   Anytime you click on one of the hundreds of interactive components in the Customer Overview, you ...
  • How to Target Clients from 2+ Years Ago
    Our clients are very engaged with their most recent buyers and loyal customers. The clients get pattern tracked, analysed, emailed... Don't get us wrong, this is great! 🎉 But what about, the usually forgotten, customers who made a purchase around 2 years ago or more? 🧐 Did you know they can be tr...
  • How to Save Time with Saved Segments
    In order for you to know your data, you need to make the habit of checking it regularly. This is an important task, but very time-consuming: Imagine you want to know your VIP clients that are locals: You go to your instance, select the VIP, and the distances of 10km and 20km. Then next week you r...
  • Find Buyers for X event
    When creating email campaigns for buyers of a specific event, we use the segment builder tool that is located on the left-hand side drop-down menu under ‘tools.’    Once you are inside this tool, you will find access to the link ’Customers who have bought tickets for a specific event(s).’   ...
  • Customers Who Bought Tickets for X but Not for Y Event(s)
    Step 1: Finding the right template The segment builder is there to help build otherwise time-consuming marketing segments that you would like to contact.    This one allows you to contact people who have been buying events that are similar to your upcoming one, but also make sure they don't al...
  • Segments: Send Personalised and Tailored Email Campaigns
    This is a great way to send pre or post event information and announcements. To get the ticket buyers for the event you have in mind, first you need to find it on the platform. If this is for club members, VIPs, or anything the like, select that group, otherwise, the process is incredibly simple...