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Marketing and Segment builder

  • How to Identify the Right Audience for your Lookalike Ads
    Meta, the biggest SoMe, says "A Lookalike Audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers." Mr. Zuckerberg is for sure onto something here! 👀 But how does it work?   A Lookalike...
  • Three Simple Steps to Cookie-Free Personalisation
    Do you know those pop-up buttons that come up when you go into a new website asking to track your cookies (third party data)? Yes, these ones. Boring, but super useful: they are like Big Brother and see everything that you do (if you click accept). Cookie tracking is perfect to get to know users...
  • Uncover the Optimal Moment for Sending Your Emails
    You've been spending time creating your newsletter, it looks really neat! And now the moment of truth:Hitting the send button! But what's the best time for this? Research shows the optimal time to send a campaign in order to achieve a high open rate is around 10am. And the favourite days are Tues...
  • How to Target Clients from 2+ Years Ago
    Our clients are very engaged with their most recent buyers and loyal customers. The clients get pattern tracked, analysed, emailed... Don't get us wrong, this is great! 🎉 But what about, the usually forgotten, customers who made a purchase around 2 years ago or more? 🧐 Did you know they can be tr...
  • How to Understand Buying Patterns from Customer Tags
    Your first-time clients are likely to have a different buying behaviour than the clients that are buying from you for years. We think so and we bet you think so too. But how can we be sure? 🤔   A great way to start analysing buying patters is by checking our Customer Tags.   What are Customer Tag...
  • Event Lead Time: promote events at the right time
    In various dashboards and views, you will see what we call Lead Time - the number of days the purchase happens before the event takes place.   Analysis of lead time patterns can be highly valuable as it may reveal insights into when to best push sales and campaigns, the right time to have promin...
  • Find Buyers for X event
    When creating email campaigns for buyers of a specific event, we use the segment builder tool that is located on the left-hand side drop-down menu under ‘tools.’    Once you are inside this tool, you will find access to the link ’Customers who have bought tickets for a specific event(s).’   ...
  • Customer who bought tickets for X but not for Y Event(s)
    Step 1: Finding the right template The segment builder is there to help build otherwise time-consuming marketing segments that you would like to contact.    This one allows you to contact people who have been buying events that are similar to your upcoming one, but also make sure they don't al...