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  • How-To: Identifying High-Value Customers to Help Build Loyalty
    High-value customers are more than just frequent visitors—they are ambassadors for your venue, your most dedicated supporters, and the patrons most likely to spread the word about their positive experiences. When these customers feel "seen" and appreciated, they're more likely to return, bringing...
  • Basics: Event Status Overview
    Live entertainment is finally back in town! The sun is shinning and people are out and about, buying tickets to their favourite events. This is great! And it probably means you have a million events you need to oversee... 😱    Not an easy task! Or is it? 🤔 It's time to introduce you to our Event ...
  • Glossary: Customer Tags
    If you use Activity Stream, chances are you've seen the Customer Tags graph on the Customer Overview dashboard: Where do Customer Tags come from? The customer tags are derived from an algorithm that analyzes purchases, customer records, partner databases, and also data from external databases, su...
  • How to Find the Ticket Buyers for an Event Step by Step
    We've all been through it, it's that time where you need to find the customers who have tickets for a specific event, and you need it quickly... 😫 Then this guide is for you!   First you need to find the event, there are several ways of doing this part:Example 1: (and my favourite)🙌 1. Use the se...
  • How to Understand Buying Patterns from Customer Tags
    Your first-time clients are likely to have a different buying behaviour than the clients that are buying from you for years. We think so and we bet you think so too. But how can we be sure? 🤔   A great way to start analysing buying patters is by checking our Customer Tags.   What are Customer Tag...
  • Basics: Sales Overview
    Sales Overview is a dashboard for the daily monitoring of the progress of sales. It helps to understand what ticket types are driving sales, which productions are taking the spotlight and generally answer common questions related to ticket sales.    This dashboard provides an overv...
  • Basics: Year on Year
    Year On Year dashboard shows an overview of event's over the years. Here you can compare the number of tickets sold, the average ticket price between the years, and how the revenue has been changing over time.    The Year on Year Dashboard is available in the left toolbar, under Das...
  • Overview of Buying Patterns
    Buying patterns is a broad topic that can be covered from a multitude of angles. In this article, we will cover how you can use Activity Stream to understand what kind of buyer groups can be found from your transactions. Results may vary! Not everything mentioned here will match your data 1 to...
  • Avg. Lead Time Distribution by Week
    This chart is situated in the Customer Overview, and it displays how many weeks before the show your clients are buying their tickets. The information in this graph will help you understand the best time for your marketing campaigns.   The example provided can be used to create a use case. ...