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How to Find Recipients Who Didn't Open Your Campaign Using Segment Mixer

If you forgot to click "Resend to Non-Openers" in Step 4 of your campaign setup, don’t worry! You can still target those recipients using Segment Mixer.

Here’s how:

Step 1: Filter by Campaign Recipients

  1. Open Segment Mixer.
  2. Click on "By specific campaign" and select "Received".
  3. Choose the campaign you want to resend.

Step 2: Exclude Those Who Opened the Campaign

  1. Click "By specific campaign" again and select "Opened".
  2. Choose the same campaign.
  3. From the dropdown menu, select "Exclude".

Step 3: Apply & Review Your Segment

Now, your segment will include only those who received the campaign but didn’t open it.

Why This Is Useful

  • A great backup if you forgot to select "Resend to Non-Openers" in Step 4 of the campaign setup.
  • Helps you re-engage missed opportunities with a follow-up email.
  • Allows you to analyze engagement trends and improve future campaigns.

With this method, you can easily retarget the right audience and maximize your campaign’s impact!