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Optimise Email Messaging

Here we show you how to optimise your emails for customer engagement.

At crowdEngage we have run the data so you don't have to!
Using these top tips will help optimise your Emails, to drive customer engagement.
Why not give it a try?

  1. Don’t say Hello
    Messages without a greeting tend to achieve a 30% higher CTR on average compared to those that include "hi" or "hello.
  2. Personalise your message
    Including the customer's name in messages tends to yield a 40% higher average CTR compared to messages that do not.
  3. Limit the number of URLs
    Messages containing 4 or fewer URLs achieve a 2.5x higher CTR engagement compared to those with more URLs.
  4. Write concise emails
    The ideal word count for email messages is 200-250 words. Emails exceeding 250 words tend to experience a 70% lower CTR on average.
  5. Send your e-mails 24-36 hours before the show
    Emails sent 24-36 hours before the show yield a 1.4x higher CTR on average compared to e-mails sent at other times.