Optimize your messaging for higher engagement!

At crowdEngage we have run the data so you don't have to!

Using these top tips will help optimise your SMS messages to drive customer engagement. Why not give it a try?

1. Start your messages with the customer’s name
   On average, messages that start with the customer name instead of a generic salutation like Hi/Hello/Dear yield a 11% higher CTR

2. Position your Visit URL early in the message.
   Placing the visit URL within the initial 15 words of the text message generally results in a 20% higher CTR compared to when the URL is positioned further

3. Draft concise messages, ideally between 20-40 words
   Messages with a word count of less than 50 words see an increased engagement of 8.5% compared to longer messages

4. Limit the number of URLs in your message
   Featuring a single URL in your message results in an average 22% higher click-through rate (CTR) when compared to messages containing multiple URLs.
   
   

5. Highlight your Your Visit URL on a separate line
   Presenting your URL on a dedicated line results leads to a 14% improvement in CTR than when it is embedded within other text.

Here Are some tips for your Emails!

1. Don’t say Hello
   Messages without a greeting tend to achieve a 30% higher CTR on average compared to those that include "hi" or "hello.

2. Personalise your message
   Including the customer's name in messages tends to yield a 40% higher average CTR compared to messages that do not.

3. Limit the number of URLs
   Messages containing 4 or fewer URLs achieve a 2.5x higher CTR engagement compared to those with more URLs.

4. Write concise emails
   The ideal word count for email messages is 200-250 words. Emails exceeding 250 words tend to experience a 70% lower CTR on average.

5. Send your e-mails 24-36 hours before the show
   Emails sent 24-36 hours before the show yield a 1.4x higher CTR on average compared to e-mails sent at other times.